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Client: Caterpillar
Audience: 200 dealers from around the world
Venue: Machinery Shed; St. Charles, IL
Caterpillar Manufacturing offered a challenging venue to introduce their new equipment line. A machinery shed, originally an indoor tennis court, was transformed into a theater. The unconventional "arena" was needed to demonstrate the new line with a tractor ballet following a formal presentation and live entertainment.
The lighting system consisted of 140 conventional instruments along with 32 intelligent lights, as well as custom gobos and colored gels to create a variety of moods and effects. The sound system added a surround sound ambience using a 40 channel console, 24 hanging speakers, and a thunderous sub-woofer system. The projection and switching system allowed PowerPoint and video to be displayed at XGA resolution (1024x768) on a 15'x20' screen for an impactful and seamless transition.
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